FATBEAR – “THE BEAR NECCESSITIES”
Established in 1998, 'Furi Furi Company' is one of the most exciting and innovative design teams based in Tokyo whose reputation goes worldwide. Furi Furi covers every aspect of design from consulting and planning to media promotions, combining their unique Manga aesthetics with a generous helping of adult madness.
Well-respected right across the board, in merchandising, advertising, toy design and other media, their ability to style japanimation characters with amazing precision and design awareness has secured them a key role in the creation of computer game characters - be it for Nintendo, Sony or Macromedia.
As their TENTH ANIVERSERY now approaches, Furi Furi have set out to design their own range of computer based totally UNIQUE memory sticks called the “FATBEAR” These cute and cuddly memory sticks have quickly become the essential “must have” design computer essential in Japan, cleverly combining a cuteness and charm with the functionality of having a very powerful portable memory device for storing all your files, music, and pics.
Leading British computer design innovation company, “Cute Memory” have now very successfully released FATBEAR’S across the whole of the UK. With their growing reputation for exploring the design potential and flair of computer product design, the team at Cute Memory are excited by this opportunity to present Memory Sticks in a way which are fun, funky, and totally fashionable – and will also be an essential way of storing and sharing and personalising your interactions with a computer
Cute Memory’s Design Marketing Manager ROB GILL reinforces this important message by stating:
“We are all about questioning the very functional, austere, and uninspiring designs which have dominated such things as computer memory sticks in the past – in a way which has taken their design pedigree and excitement totally away from them”
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